Monday 1st June 2026
By Bridlington Gold Radio Editor
Humberside Police are urging people across Bridlington and the wider region to take extra care when buying pets online, following a rise in reports of fraud targeting would‑be pet owners.
Officers say scammers are creating convincing adverts for puppies, dogs and other animals that do not exist, often using stolen photos and fabricated backstories. Victims are typically asked to pay a deposit before viewing, or told the animal can be delivered by courier if they pay upfront — only for the seller to disappear once money has been transferred.
Police warn that fraudsters are becoming increasingly sophisticated, using fake profiles, copied reviews and false transport company details to appear legitimate.
Residents are being urged to follow key safety steps before committing to any purchase:
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Never pay a deposit or full amount until you have seen the animal in person and carried out proper checks
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Research the seller thoroughly, including their name, phone number and online presence
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Be cautious of courier arrangements and always verify any transport company independently
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Remember that under Lucy’s Law, puppies and kittens under six months old cannot be sold by third‑party sellers in England
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Ensure puppies and kittens are at least eight weeks old before sale
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Ask to see health records, including vaccinations, worming, flea treatment and microchip details
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Research both the breed and the seller to ensure they are reputable and responsible
For trusted guidance on buying a puppy safely, residents can visit the Dogs Trust advice page at dogstrust.org.uk/help-advice/buyer-advice.
Anyone who believes they have been a victim of pet fraud and has lost money should call 101 and report it to Humberside Police. Further information and support is available at fraudwatch.org.uk, where residents can also sign up for future alerts.
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